Angshuman Mitra

Angshuman spent 8+ years in B2B SaaS growth, building revenue systems across US, UK, and European markets. He arrived at OOF with a core operating problem: his GTM motion relied on hours of manual research and individual execution rather than repeatable systems. Across the program, he built Clay workflows to identify ideal customer profiles, enrich decision-maker data, and personalize outbound messaging at scale. He tested these workflows against real prospect lists and email sequences for Channelize.io, turning gaps in early approaches into systems his team can run repeatedly. He now understands how to move GTM from manual execution to systematic, data-driven prospecting.

Work

Reviewed inside a cohort where it says so. Numbers are the student's.

Case study

Outbound Orchestration Foundations Cohort 3

ICP list with decision-maker enrichment

Prospecting required manual research into firmographics and decision-maker contact data, slowing outreach velocity and limiting scale. Built a Clay workflow filtering ecommerce companies by industry, location, employee count, and platform, then enriched the list with decision-maker emails, phone numbers, and LinkedIn URLs using Clay's waterfall enrichment. Tested the workflow on 10 SMB brands befo

Case study

Outbound Orchestration Foundations Cohort 3

Personalized outbound email sequence

Prior email campaigns via Lemlist suffered from poor deliverability, bot-generated engagement signals, and generic messaging that did not reflect prospect-specific research. Designed a Clay Sequencer workflow that pulls prospect and company research into email templates, allowing tailor-made messaging for each recipient. Example: for ecommerce brands, the system personalizes around product content

Case study

Outbound Orchestration Foundations Cohort 3

ICP definition for Channelize.io

Outbound efforts lacked a clear definition of ideal customer profile, targeting too broadly and wasting research effort on accounts unlikely to convert. Defined ICP around mid-market to enterprise ecommerce and D2C brands on Shopify Plus, WooCommerce, or Magento in US, UK, Canada, and Europe. Identified key buyer roles as Head/VP of Ecommerce, Digital Directors, and Growth Heads. Narrowed stronges

Case study

Outbound Orchestration Foundations Cohort 3

Prospect research and decision-maker identification

Manual research into company websites and LinkedIn to identify the right contact for each prospect account was slow and inconsistent. Used ClayAgent with waterfall enrichment to surface decision-makers based on company firmographics and role signals. Tested the prompt on first 10 records to validate accuracy before scaling, refining logic to avoid incorrect company references. Automated decision-m

Skill map

2 Clay use cases proven. Tap or hover one to see the proof and what it is built from.

Proof levelsCertified by ClayVerified workShared, in review

Phase 1

Crawl

Clean, scored data you can trust

1 proven

Phase 2

Walk

Automations that run without you

1 proven

Phase 3

Run

Signals and reps working the same system

0 proven

Data foundation

Reachable accounts and contacts, lower tool spend

Crawl

List buildingVerified

List buildingVerified

Proof on file

• DiplomaOutbound Orchestration Foundations Cohort 3 diplomaOct 2026
• Graded assignmentAssignment 2: Enrich your ICP ListOct 2026
• Graded assignmentAssignment 1: Building your ICP listOct 2026

Building blocks6 of 6 proven

Sourcing

• Company search and TAM
• Contact search and buying committee

Logic

• Fit and intent scoring
• Suppression and exclusions
• Lists and audience segments

Activation

• CRM writeback

Grow pipeline

Outreach volume, reply rate and speed to lead

Walk

Automated outboundVerified

Automated outboundVerified

Proof on file

• DiplomaOutbound Orchestration Foundations Cohort 3 diplomaOct 2026
• Graded assignmentAssignment 4: Build your outbound engineOct 2026
• Graded assignmentAssignment 3: Write your outbound messageOct 2026

Building blocks9 of 9 proven

Sourcing

• Contact search and buying committee

Enrichment

• Contact enrichment
• AI research with Claygent

Logic

• ICP and campaign brief
• Suppression and exclusions
• Fit and intent scoring
• AI copywriting

Activation

• Outbound delivery

Operate

• Credit economics

Building blocks

12 proven. The Clay skills every use case is made of. Tap or hover a use case to see its recipe.

See all 12

Sourcing2Where records come from

Enrichment2What you learn about them

Logic5What you decide

Activation2Where the decision lands

Operate1Why it keeps working

Credentials

Issued by Clay. Anyone can verify the ID.

Outbound Orchestration Foundations Cohort 3 diplomaOutbound Foundations

Cohort completed, every submission graded

Oct 2026 · CC-DIP-A44E7F50Verify

0.2% of the Clay community hold this0.2%of the Clay community hold thisOut of 59,000 people

Badges

6 of 14 earned

First build shipped

Submitted your first assignment

Oct 2026

1.9% of the Clay community hold this1.9%of the community hold this

Five builds shipped

Five assignments submitted

Earned

0.79% of the Clay community hold this0.79%of the community hold this

Cohort finisher

Every module, every submission, graduated

Oct 2026

0.65% of the Clay community hold this0.65%of the community hold this

In the room

Five live sessions attended

Earned

0.49% of the Clay community hold this0.49%of the community hold this

First reply

Answered a classmate

Oct 2026

1.2% of the Clay community hold this1.2%of the community hold this

Helped 10

Ten classmates reacted to your posts

Earned

0.87% of the Clay community hold this0.87%of the community hold this

Teams I've built for

Channelize.io