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Ship in your first week

Enterprise Cohort

Your first production Clay workflow, live in 10 days.

Ship in your first weekNext: Oct 28 to Nov 9

Enterprise Cohort

Build your first production Clay workflow in 10 days, with the patterns top enterprise teams already use. Go deep on one project track; the other three stay open during the cohort and after.

For beginner-level builders on an Enterprise plan with Clay.
10 days4 modules~3 to 4 hrs / trackBeginner
What you get
  • 3 live sessions with the Clay team, plus Demo Day. All recorded.
  • Self-paced lessons for enterprise GTM, including Audiences, Signals, and Functions.
  • A private channel for Q&A and peer feedback.
  • Hands-on assignments so you hit implementation fast.
  • Go deep on one project track. The other three stay open during the cohort and after.
You leave with
  • A working Clay workflow on a real problem in your workspace
  • When to reach for Audiences, Signals, and Functions
  • Confidence to build, test, and scale GTM processes on your own
  • A community of enterprise GTM builders, plus alumni
  • Lifetime access to the materials
  • Demo Day, then the Clay Enterprise diploma

To graduate: ship one project, give feedback on two peers, and post a short reflection.

Curriculum: 4 modules

Pick one of four project tracks and ship a real workflow in your own workspace over 10 days.

Cohort dates
Exclusive to Enterprise plan users. Please reach out to your Growth Strategist to claim your seat. Not on Enterprise? Check it out here.
Oct14Oct 14 to Oct 26Cohort 15In progressOct28Oct 28 to Nov 9Cohort 16Unlocks with Enterprise
Before you apply

Know what you’re signing up for.

Time3 to 4 hours per project track10 days. Most students go deep on one track; ambitious builders do two. An hour a day beats a Saturday binge.
Not for
  • Teams without a Clay Enterprise plan. Seats come through your Growth Strategist.
  • Experienced builders. It's built for beginners.

Your first week

  1. Day 1Kickoff45 minutes live, run twice: one for North America, one for EU and APAC.
  2. Day 2Pick your project trackIntroduce yourself to the cohort and post Milestone 1. Tracks include connecting your CRM to Clay Audiences and shipping your first AI research task.
  3. Day 4Milestone 2The next build on your track is due, like building your first list or enriching, scoring and qualifying leads.
  4. Day 6Milestone 3The third build is due, like enriching with a workflow or letting AI draft the prompt.

From students who took it

I came into this completely new to managing and enriching prospect data, so I was a bit nervous, but the cohort training made it really approachable. One thing that stood out to me was how well the program works around real-world constraints, like the fact that you're always working with real data in Clay. It meets you where you are, which I think makes a big difference when you're learning something like this.
Jhoana DuqueDemand Generation Lead, Payworks
The cohort helped simplify how to think about building TAM lists in a more structured way, especially around sourcing signals before enriching everything. The framework was strong, and pairing that with deeper conversations around our specific use case made it truly actionable. It felt less like a tool training and more like a shift in how to architect smarter GTM systems.
Lexi KelseySr. Director of Growth Marketing, NTT Data
The cohort was great, really tested and pushed my knowledge! The chat between the participants was so helpful and gave me plenty of ideas and feedback to move forward, it's a great community to be a part of!
Chloe HurcombeCampaign Architect, OneAdvanced

Questions people ask

Do I have to attend the live sessions?

No. They're optional and recorded. They're not lectures: you build live with classmates and Clay coaches.

What does it cost? Can my company reimburse it?

It's free for teams on a Clay Enterprise plan, so there's nothing to expense or get reimbursed.

What does it take to graduate?

Finish one project track: one project post, comments on two classmates' projects, and one reflection.

When will I hear back after I apply?

Seats come through your Growth Strategist. Applied with a start date? You'll hear from us within 2 days, usually within minutes.

Where do I get help during the cohort?

Post in your cohort's Help channel in Discussions. Coaches and classmates answer there, so every answer helps the whole cohort.

You'll hear from us within 2 days, usually within minutes.