Every cohort opens with a live welcome from the Clay team. Meet the people who built the product and named the practice.
Build hands-on from day one
You are in a real Clay table from the first minute. No passive lectures; you build as you learn.
Learn with ambitious peers
Each cohort is a small pod of operators working in the open. You trade workflows, swap feedback, and leave with a community.
Our programs
Four ways to build with Clay.
Ship in your first weekIn progress: Aug 5 to Aug 17
Enterprise Cohort
Build your first real Clay workflow in 10 days that you can deploy to your organization. Learn and share playbooks with other enterprise builders.
For beginner-level builders on an Enterprise plan with Clay.
10 days4 modules~2 hrs / moduleBeginner
Curriculum: 4 modules
Connect your CRM, clean messy data with AI, and enrich what's missing.
What you build and learn
Connect CRM to Clay
Clean and standardize messy records
Enrich missing or stale data
Set up healthy data hygiene
Build and refine a TAM list that actually fits your business.
What you build and learn
Define a practical ICP
Query company and people datasets
Exclude accounts you already own
Scale with new sources
Write prompts that work and pull last-mile data with Claygent.
What you build and learn
Write effective AI prompts
Collect last-mile data with Claygent
Automate repeatable research
Capture inbound, qualify and score leads, and automate personalized outreach.
What you build and learn
Capture inbound with webhooks
Score and qualify before you enrich
Automate personalized outreach
Cohort dates
AI GTM crash courseNext: Aug 19
AI Skills Cohort
Learn the foundations of AI in GTM, then stand up Clay workflows that put those foundations to work, turning messy data, unclear signals, and fuzzy prompts into AI-driven systems that hold up outside a demo.
Intermediate builders who've mastered Clay foundations and are digging deeper into AI-driven GTM systems.
10 days4 modules~2 hrs / moduleIntermediate
Curriculum: 4 modules
A mental model for when and how to apply AI across the GTM stack.
What you build and learn
Where AI fits across the GTM stack
When to reach for AI, and when not to
A working mental model to build from
Write and chain AI formulas that automate multi-step GTM tasks.
What you build and learn
Write reliable AI formulas
Chain formulas into multi-step tasks
Automate repeatable GTM work
Advanced prompting techniques that get consistent, high-quality AI outputs.
What you build and learn
Advanced prompting techniques
Get consistent, high-quality outputs
Debug and harden your prompts
Build Claygent-powered research workflows that surface insights at scale.
What you build and learn
Build Claygent research workflows
Surface last-mile insights
Run research at scale
Cohort dates
GTM Engineering bootcampNext: Aug 10
AlphaForge
Clay's flagship GTM Engineering bootcamp: 12 real projects in 4 weeks, live coaching in small groups, and direct introductions to employers hiring GTM Engineers.
Aspiring GTM Engineers from ops, sales, SE, and data backgrounds looking to land a GTME role in the next 60 days.
4 weeks6 modules~11 hrs / weekIntermediate
Curriculum: 6 modules
Pattern recognition, business judgment, and building GTM as a system.
What you build and learn
Systems thinking for GTM
Spot reusable patterns
Apply business judgment
Operationalize the signals your team should already be acting on.
What you build and learn
Source and score signals
Trigger workflows on intent
Route to the right play
Use AI and Clay Functions to build workflows that scale.
What you build and learn
Claygent for research
Clay Functions
Compose reusable logic
Source your total market and segment it with intent.
What you build and learn
Build a TAM from scratch
Segment the market
Prioritize by fit
Develop and defend a segmentation thesis that holds up.
What you build and learn
Form a thesis
Test against data
Defend your segments
Build the messaging systems that turn segments into pipeline.
What you build and learn
Persona-based messaging
Systematize personalization
Measure and iterate
Cohort dates
Startup acceleratorRolling applications
Clay Wedge
Clay's startup GTM accelerator. Validate your ICP, write messaging in your buyer's language, and launch a live outbound engine that gets smarter over time.
Founders and first GTM hires at pre-Series A, VC-backed startups (teams under 20).
2 weeks4 modulesLive + asyncBeginner
Curriculum: 4 modules
Validate your ideal customer profile and map a segment-specific TAM.
What you build and learn
Validate your ICP
Map a segment-specific TAM
Ground it in customer calls
Hone your value propositions and write messaging in your buyer's language.
What you build and learn
Clarify value props
Write persona-based messaging
Battle-test the copy
Find creative data points and signals that build your GTM edge.
What you build and learn
Uncover creative data points
Operationalize your edge
Enrich strategically
Build automated outbound workflows and launch live sequences in Clay.
What you build and learn
Build automated workflows
Launch live sequences
Make it smarter over time
Cohort dates
Rolling applications. Apply anytime and the team will be in touch with the next start date.
You leave with more than just how to use Clay.
Adaptable workflows
Clay workflows built to flex to the real world, not just a demo.
Confidence to scale
The judgment to build scalable GTM systems on your own.
A builder community
A pod of builders where you swap playbooks and feedback.
Lifetime access
Every lesson and resource, yours to revisit for good.
A graduation diploma
A digital diploma that shows what you actually shipped.
Clay credits
Credits earned to reward your build as you go.
What our graduates had to say
“
Finally, not just another mind-numbingly simple online course with a bogus certification at the end. Challenging, informative, and you'll leave with real skills you can apply immediately.
Andrew SigartoMarketing Ops Manager, Huntress Labs“
The biggest value for me was clarity. It helped simplify how to think about building TAM lists in a structured way, especially sourcing signals before enriching everything. It felt less like tool training and more like a shift in how to architect smarter GTM systems.
Lexi KelseySr. Director of Growth Marketing, NTT Data“
The cohort was great, really tested and pushed my knowledge. The chat between participants was so helpful and gave me plenty of ideas and feedback to move forward: it's a great community to be a part of.
Chloe HurcombeCampaign Architect, OneAdvanced
Apply to a cohort.
1
Pick your cohort
Find the program and date that fit from the list above.
2
Apply
Click apply and follow the steps for that program.
3
Get next steps
You will hear back from the Cohorts team by one week before the start date at the latest.
