Clay's startup GTM accelerator. Validate your ICP, write messaging in your buyer's language, and launch a live outbound engine that gets smarter over time.
Founders and first GTM hires at pre-seed - Series A, VC-backed startups.
2 weeks~12 hoursLive + asyncBeginner
Curriculum: 4 modules
Go from a validated ICP to a live, automated outbound engine in Clay.
Validate your ideal customer profile and map a segment-specific TAM.
What you build and learn
Validate your ICP
Map a segment-specific TAM
Ground it in customer calls
Hone your value propositions and write messaging in your buyer's language.
What you build and learn
Clarify value props
Write persona-based messaging
Battle-test the copy
Find creative data points and signals that build your GTM edge.
What you build and learn
Uncover creative data points
Operationalize your edge
Enrich strategically
Build automated outbound workflows and launch live sequences in Clay.
