Build an outbound campaign you can run more than once. Start with an audience worth targeting, enrich only what the campaign needs, use real signals to improve timing and relevance, and test each step in Clay before you scale it.
GTM operators running outbound today (RevOps, Sales Ops, and growth leads) who want an engine they can rerun instead of a list they rebuild every month.
2 weeks4 modules~12 hoursBeginner
Curriculum: 4 modules
Build one outbound campaign in Clay you can rerun, over two weeks.
Define who you sell to, then use Clay's Account Research Agent to build the account and people lists that match.
What you build and learn
Define your ideal customer and buyer profile
Use Clay's Account Research Agent to find accounts and people matching those profiles
Find lookalike companies that resemble your best customers today
Layer buying signals onto your account list so you reach out when something has just changed.
What you build and learn
Layer signals (job changes, funding, web intent) onto your TAM list to surface who to reach out to right now
Frame the offer each segment cares about, then automate email that still sounds like you.
What you build and learn
Frame the right offer and CTA for each audience segment
Automate personalized emails that sound like you, at scale
Connect your campaign to a sequencer, test what lands, and keep your domains healthy enough to reach the inbox.
What you build and learn
Connect your message and audience to a sequencer that auto-sends emails at the best times for replies
Run A/B tests across campaigns to find the message and offer that lands best
Warm up email domains to maximize delivery and reply rates
