Anupal Bains

Founder of UtileMedia, building outbound engines for B2B companies.

I started in outbound sales at HeyJobs, a Berlin-based startup, where I learned how to book meetings from cold. Today I run UtileMedia, an agency in Salzburg that builds outbound systems for B2B companies with Clay, SmartLead and HeyReach. I also coach client teams so they can run those systems on their own. I'm open to new client projects and to joining a startup team in a GTM role.

1Build shippedFrom Clay

1Classmates helped, marked by themFrom Clay

Work

Reviewed inside a cohort where it says so. Numbers are the student's.

Case study

Client project, IfW Institut für Warentest

Cold email system from zero for a testing institute

New sending accounts split across Google and Microsoft, warmup, campaign management and deliverability. It brought in 45 interested replies in the first 40 days with a bounce rate under 1 percent. The tradeoff was a slower start, because the new accounts needed warmup before any campaign could go out.

Case study

Client project, smapOne

Nine segmented campaigns for a no-code SaaS in DACH

Campaigns split across two industries and two company size bands, where every wave fed the next. In the strongest campaign, one in three replies came from a decision-maker with buying intent. The tradeoff was smaller lists per segment, but it showed quickly which segment actually worked.

Case study

Client project, mentalport

Complete outbound engine for a mental health SaaS

A full system for a post-seed SaaS selling into HR leadership across DACH, from data enrichment and LinkedIn campaigns to AI-classified and drafted replies, all logged in HubSpot with campaign and sender attribution. Since May 2026 it has handled 388 LinkedIn replies, 84 of them positive. The tradeoff is that every reply still needs human approval, even though 64 percent are negative or opt-outs,

Badges

1 of 12 earned

First build shipped

Submitted your first assignment

Oct 2026

Skills

Levels come from graded work and certifications, not self-report

Outbound Orchestration FoundationsWorking

Journey

Joined Outbound Orchestration Foundations Cohort 5

Outbound Orchestration Foundations

Oct 2026