Aryan Raj Bhagat

Lead Generation Manager at Supy Supy is a back-of-house operations platform for multi-venue restaurant groups, covering inventory, procurement, and recipe-level GP/COGS visibility. I lead the team that sources target accounts and contacts for sales, contribute to GTM strategy, and build the workflows that carry a prospect from first signal to booked meeting with minimal manual effort. Focus areas → Signal-based demand generation: turning job changes, website visitor intent, funding and expansion news, and other buying signals into a continuous pipeline. → Account and contact sourcing at scale: automated discovery, waterfall enrichment, and ICP scoring. → CRM hygiene: programmatic deduplication and clean record creation. → Automated lead routing: getting every qualified account to the right rep. → Outbound sequence orchestration: including an AI reply handler I built that classifies responses, handles objections, and moves conversations toward a booked meeting. → Workflow architecture: evolving the system as new signals, data sources, and markets come online. GTM stack: Clay, n8n, PhantomBuster, HubSpot, Lemlist, Google Apps Script, Claude and Claude Code, Slack.

Work

Reviewed inside a cohort where it says so. Numbers are the student's.

Video

workflow Walkthrough

END TO END OUTBOUND SYSTEM

Automated DACH outbound: buying signals from podcasts, newsletters, news and Instagram are checked against ICP and HubSpot, enriched, and turned into personalised German outreach. The recording ends at 5 minutes, so here's the rest: once leads enter Lemlist, an AI auto-replier handles objections and books meetings. Then a rep steps in.

Skill map

2 Clay use cases proven. Tap or hover one to see the proof and what it is built from.

Proof levelsCertified by ClayVerified workShared, in review

Phase 1

Crawl

Clean, scored data you can trust

1 proven

Phase 2

Walk

Automations that run without you

1 proven

Phase 3

Run

Signals and reps working the same system

0 proven

Data foundation

Reachable accounts and contacts, lower tool spend

Crawl

List buildingVerified

List buildingVerified

Proof on file

• DiplomaWedge Cohort 7 diplomaSep 2026

Building blocks6 of 6 proven

Sourcing

• Company search and TAM
• Contact search and buying committee

Logic

• Fit and intent scoring
• Suppression and exclusions
• Lists and audience segments

Activation

• CRM writeback

Grow pipeline

Outreach volume, reply rate and speed to lead

Walk

Automated outboundVerified

Automated outboundVerified

Proof on file

• DiplomaWedge Cohort 7 diplomaSep 2026

Building blocks9 of 9 proven

Sourcing

• Contact search and buying committee

Enrichment

• Contact enrichment
• AI research with Claygent

Logic

• ICP and campaign brief
• Suppression and exclusions
• Fit and intent scoring
• AI copywriting

Activation

• Outbound delivery

Operate

• Credit economics

Building blocks

12 proven. The Clay skills every use case is made of. Tap or hover a use case to see its recipe.

See all 12

Sourcing2Where records come from

Enrichment2What you learn about them

Logic5What you decide

Activation2Where the decision lands

Operate1Why it keeps working

Credentials

Issued by Clay. Anyone can verify the ID.

Wedge Cohort 7 diplomaWedge

Cohort completed, every submission graded

Sep 2026 · CC-DIP-4DFAD513Verify

0.04% of the Clay community hold this0.04%of the Clay community hold thisOut of 58,000 people

Badges

5 of 12 earned

First build shipped

Submitted your first assignment

Sep 2026

1.7% of the Clay community hold this1.7%of the community hold this

Five builds shipped

Five assignments submitted

Earned

0.66% of the Clay community hold this0.66%of the community hold this

Cohort finisher

Every module, every submission, graduated

Sep 2026

0.54% of the Clay community hold this0.54%of the community hold this

First reply

Answered a classmate

Sep 2026

1.1% of the Clay community hold this1.1%of the community hold this

Helped 10

Ten classmates reacted to your posts

Earned

0.8% of the Clay community hold this0.8%of the community hold this

Teams I've built for

Supy