Judy Phey

APAC Sales Development Manager for Udemy Business / ex- Stripe founding AE in the Australia team 9 years of APAC B2B SaaS experience across Sales / Marketing / RevOps related roles. Always in a building role and always learning 🧠 Constantly learning the craft for GTM AI to make my reps and teams build healthy pipeline 🏋️‍♀️ Open to opportunities in the APAC Market related to Sales / Sales Development leadership & GTM Engineering ⚡

Skill map

3 Clay use cases proven. Tap or hover one to see the proof and what it is built from.

Proof levelsCertified by ClayVerified workShared, in review

Phase 1

Crawl

Clean, scored data you can trust

0 proven

Phase 2

Walk

Automations that run without you

2 proven

Phase 3

Run

Signals and reps working the same system

1 proven

Data foundation

Reachable accounts and contacts, lower tool spend

Walk

TAM sourcingVerified

TAM sourcingVerified

Proof on file

• DiplomaAlpha Forge Cohort 3 diplomaSep 2026

Building blocks7 of 7 proven

Sourcing

• Company search and TAM

Enrichment

• Account enrichment

Logic

• ICP and campaign brief
• Suppression and exclusions
• Normalization and dedupe
• Fit and intent scoring

Activation

• CRM writeback

Research at scaleVerified

Research at scaleVerified

Proof on file

• DiplomaAlpha Forge Cohort 3 diplomaSep 2026

Building blocks5 of 5 proven

Sourcing

• First-party data and CRM lookup

Enrichment

• AI research with Claygent
• Signals

Logic

• Normalization and dedupe

Activation

• CRM writeback

Grow pipeline

Outreach volume, reply rate and speed to lead

Run

Signal-based outboundVerified

Signal-based outboundVerified

Proof on file

• DiplomaAlpha Forge Cohort 3 diplomaSep 2026

Building blocks9 of 9 proven

Sourcing

• Contact search and buying committee

Enrichment

• Signals
• Contact enrichment

Logic

• Suppression and exclusions
• Fit and intent scoring
• AI copywriting
• Functions and Workflows

Activation

• Outbound delivery

Operate

• Idempotency and recovery

Building blocks

16 proven. The Clay skills every use case is made of. Tap or hover a use case to see its recipe.

See all 16

Sourcing3Where records come from

Enrichment4What you learn about them

Logic6What you decide

Activation2Where the decision lands

Operate1Why it keeps working

Credentials

Issued by Clay. Anyone can verify the ID.

Alpha Forge Cohort 3 diploma

Cohort completed, every submission graded

Sep 2026 · CC-DIP-401B07E3Verify

0.1% of the Clay community hold this0.1%of the Clay community hold thisOut of 58,000 people

Badges

9 of 12 earned

First build shipped

Submitted your first assignment

Aug 2026

1.6% of the Clay community hold this1.6%of the community hold this

Five builds shipped

Five assignments submitted

Earned

0.65% of the Clay community hold this0.65%of the community hold this

Cohort finisher

Every module, every submission, graduated

Sep 2026

0.53% of the Clay community hold this0.53%of the community hold this

First reply

Answered a classmate

Jul 2026

1% of the Clay community hold this1%of the community hold this

Helped 10

Ten classmates reacted to your posts

Earned

0.75% of the Clay community hold this0.75%of the community hold this

Helped 50

Fifty classmates reacted to your posts

Earned

0.12% of the Clay community hold this0.12%of the community hold this

Regular

Twenty five posts in the community

Earned

0.17% of the Clay community hold this0.17%of the community hold this

Returning student

Came back for another cohort

Sep 2026

0.28% of the Clay community hold this0.28%of the community hold this

Mentor

Coached a cohort

Earned

0.04% of the Clay community hold this0.04%of the community hold this

Teams I've built for

Udemy