Kathleen Forsyth

I specialize in projects on the edges of AI and Clay -- where it's unusual and interesting. I play in the SMB - B2B space-- and on the edges there, too. In spaces and targets that might surprise you at what Clay can solve: an oral surgeon needs referrals from other dentists. Or a Physical Therapist who specializes in working with athletes and needs referrals and introductions from Sports Medicine MDs. Or a Personal Trainer who specializes in weight training for women with osteoporosis -- that needs client introductions. More traditionally -- late adopters to client acquisition using the latest and greatest GTM techniques. Hyper-targetted, hyper-local, unique messaging for client acquisition. I think outside the box. I use Clay to solve problems and make a better world for my clients. I have so much fun.

Skill map

2 Clay use cases proven. Tap or hover one to see the proof and what it is built from.

Proof levelsCertified by ClayVerified workShared, in review

Phase 1

Crawl

Clean, scored data you can trust

1 proven

Phase 2

Walk

Automations that run without you

1 proven

Phase 3

Run

Signals and reps working the same system

0 proven

Data foundation

Reachable accounts and contacts, lower tool spend

Crawl

List buildingVerified

List buildingVerified

Proof on file

• DiplomaOutbound Orchestration Foundations Cohort 3 diplomaOct 2026
• Graded assignmentAssignment 2: Enrich your ICP ListOct 2026
• Graded assignmentAssignment 1: Building your ICP listOct 2026

Building blocks6 of 6 proven

Sourcing

• Company search and TAM
• Contact search and buying committee

Logic

• Fit and intent scoring
• Suppression and exclusions
• Lists and audience segments

Activation

• CRM writeback

Grow pipeline

Outreach volume, reply rate and speed to lead

Walk

Automated outboundVerified

Automated outboundVerified

Proof on file

• DiplomaOutbound Orchestration Foundations Cohort 3 diplomaOct 2026
• Graded assignmentAssignment 4: Build your outbound engineOct 2026
• Graded assignmentAssignment 3: Write your outbound messageOct 2026

Building blocks9 of 9 proven

Sourcing

• Contact search and buying committee

Enrichment

• Contact enrichment
• AI research with Claygent

Logic

• ICP and campaign brief
• Suppression and exclusions
• Fit and intent scoring
• AI copywriting

Activation

• Outbound delivery

Operate

• Credit economics

Building blocks

12 proven. The Clay skills every use case is made of. Tap or hover a use case to see its recipe.

See all 12

Sourcing2Where records come from

Enrichment2What you learn about them

Logic5What you decide

Activation2Where the decision lands

Operate1Why it keeps working

Credentials

Issued by Clay. Anyone can verify the ID.

Outbound Orchestration Foundations Cohort 3 diplomaOutbound Foundations

Cohort completed, every submission graded

Oct 2026 · CC-DIP-1A413946Verify

0.24% of the Clay community hold this0.24%of the Clay community hold thisOut of 59,000 people

Badges

6 of 14 earned

First build shipped

Submitted your first assignment

Sep 2026

1.9% of the Clay community hold this1.9%of the community hold this

Five builds shipped

Five assignments submitted

Earned

0.83% of the Clay community hold this0.83%of the community hold this

Cohort finisher

Every module, every submission, graduated

Oct 2026

0.7% of the Clay community hold this0.7%of the community hold this

In the room

Five live sessions attended

Earned

0.49% of the Clay community hold this0.49%of the community hold this

First reply

Answered a classmate

Sep 2026

1.3% of the Clay community hold this1.3%of the community hold this

Helped 10

Ten classmates reacted to your posts

Earned

0.9% of the Clay community hold this0.9%of the community hold this

Teams I've built for

Kathleen forsyth consulting