0.55% of the Clay community hold this
Kiat Lun Tan
1Cohort finished, every submission gradedFrom Clay
7Builds shippedFrom Clay
18Classmates helped, marked by themFrom Clay
Skill map
4 Clay use cases proven. Tap or hover one to see the proof and what it is built from.Proof levelsCertified by ClayVerified workShared, in review
Phase 1
Crawl
Clean, scored data you can trust
3 proven
Phase 2
Walk
Automations that run without you
1 proven
Phase 3
Run
Signals and reps working the same system
0 proven
Data foundation
Reachable accounts and contacts, lower tool spend
Crawl
CRM enrichmentVerified
Proof on file
- Graded assignmentProject 1: The CRM You Would Bet a Meeting OnJul 2026
Building blocks5 of 5 proven
Sourcing
- First-party data and CRM lookup
Enrichment
- Account enrichment
- Contact enrichment
Logic
- Normalization and dedupe
Activation
- CRM writeback
Account and lead scoringVerified
Proof on file
- Graded assignmentProject 3: The Lead That Deserves the Next Five MinutesJul 2026
Building blocks6 of 6 proven
Sourcing
- First-party data and CRM lookup
Enrichment
- Account enrichment
- AI research with Claygent
- Signals
Logic
- Fit and intent scoring
Activation
- CRM writeback
List buildingVerified
Proof on file
- Graded assignmentProject 2: The List That Got Smaller and BetterJul 2026
Building blocks6 of 6 proven
Sourcing
- Company search and TAM
- Contact search and buying committee
Logic
- Fit and intent scoring
- Suppression and exclusions
- Lists and audience segments
Activation
- CRM writeback
Grow pipeline
Outreach volume, reply rate and speed to lead
Walk
Automated outboundVerified
Proof on file
- Graded assignmentProject 4: The Message That Had a Reason to ExistJul 2026
Building blocks9 of 9 proven
Sourcing
- Contact search and buying committee
Enrichment
- Contact enrichment
- AI research with Claygent
Logic
- ICP and campaign brief
- Suppression and exclusions
- Fit and intent scoring
- AI copywriting
Activation
- Outbound delivery
Operate
- Credit economics
Building blocks
16 proven. The Clay skills every use case is made of. Tap or hover a use case to see its recipe.
Sourcing3Where records come from
Enrichment4What you learn about them
Logic6What you decide
Activation2Where the decision lands
Operate1Why it keeps working
Credentials
Issued by Clay. Anyone can verify the ID.Badges
5 of 14 earned
First build shipped
Submitted your first assignment
Jul 20261.8% of the Clay community hold this
Five builds shipped
Five assignments submitted
Earned0.76% of the Clay community hold this
Cohort finisher
Every module, every submission, graduated
Aug 20260.56% of the Clay community hold this
First reply
Answered a classmate
Jul 20261.2% of the Clay community hold this
Helped 10
Ten classmates reacted to your posts
Earned0.85% of the Clay community hold this
Teams I've built for
-
Skills
Levels come from graded work and certifications, not self-reportAsia Pacific (APAC) CohortAdvanced
Journey
Graduated Asia Pacific (APAC) Cohort
Every submission graded
Earned the Clay APAC Cohort diploma
Diploma
First reply
Answered a classmate
Joined Asia Pacific (APAC) Cohort
Clay Cohorts
