Video
Segmenting 500 Accounts for faster outreach
Open to GTM engineering roles
Richard Gaston-Pierre
Turning GTM signals into scalable systems, smarter outreach, and real opportunities.
I turn go-to-market ideas into systems that help teams find the right accounts, understand what matters to them, and reach out with a clear reason to connect.Using Clay, I build workflows that bring together research, enrichment, buying signals, and personalized outreach. I care about the thinking behind each workflow: who we’re targeting, why now, and how the data makes the next action more relevant.This portfolio shows how I approach GTM engineering, from messy inputs to practical systems. My focus is simple: better targeting, less manual work, and outreach that earns a conversation.
1Cohort finished, every submission gradedFrom Clay
13Builds shippedFrom Clay
70Classmates helped, marked by themFrom Clay
Work
Reviewed inside a cohort where it says so. Numbers are the student's.Skill map
3 Clay use cases proven. Tap or hover one to see the proof and what it is built from.Proof levelsCertified by ClayVerified workShared, in review
Phase 1
Crawl
Clean, scored data you can trust
0 proven
Phase 2
Walk
Automations that run without you
2 proven
Phase 3
Run
Signals and reps working the same system
1 proven
Data foundation
Reachable accounts and contacts, lower tool spend
Walk
TAM sourcingVerified
Proof on file
- DiplomaAlpha Forge Cohort 3 diplomaSep 2026
Building blocks7 of 7 proven
Sourcing
- Company search and TAM
Enrichment
- Account enrichment
Logic
- ICP and campaign brief
- Suppression and exclusions
- Normalization and dedupe
- Fit and intent scoring
Activation
- CRM writeback
Research at scaleVerified
Proof on file
- DiplomaAlpha Forge Cohort 3 diplomaSep 2026
Building blocks5 of 5 proven
Sourcing
- First-party data and CRM lookup
Enrichment
- AI research with Claygent
- Signals
Logic
- Normalization and dedupe
Activation
- CRM writeback
Grow pipeline
Outreach volume, reply rate and speed to lead
Run
Signal-based outboundVerified
Proof on file
- DiplomaAlpha Forge Cohort 3 diplomaSep 2026
Building blocks9 of 9 proven
Sourcing
- Contact search and buying committee
Enrichment
- Signals
- Contact enrichment
Logic
- Suppression and exclusions
- Fit and intent scoring
- AI copywriting
- Functions and Workflows
Activation
- Outbound delivery
Operate
- Idempotency and recovery
Building blocks
16 proven. The Clay skills every use case is made of. Tap or hover a use case to see its recipe.
Sourcing3Where records come from
Enrichment4What you learn about them
Logic6What you decide
Activation2Where the decision lands
Operate1Why it keeps working
Credentials
Issued by Clay. Anyone can verify the ID.
Alpha Forge Cohort 3 diploma
Cohort completed, every submission graded
Sep 2026 · CC-DIP-E1A6B4FEVerify
0.1% of the Clay community hold this
Clay Certified, Outbound Automation · in progress
Vantis: Outbound Automation
15% complete
Badges
7 of 12 earned
First build shipped
Submitted your first assignment
Aug 20261.7% of the Clay community hold this
Five builds shipped
Five assignments submitted
Earned0.66% of the Clay community hold this
Cohort finisher
Every module, every submission, graduated
Sep 20260.54% of the Clay community hold this
First reply
Answered a classmate
Aug 20261.1% of the Clay community hold this
Helped 10
Ten classmates reacted to your posts
Earned0.79% of the Clay community hold this
Helped 50
Fifty classmates reacted to your posts
Earned0.12% of the Clay community hold this
Regular
Twenty five posts in the community
Earned0.18% of the Clay community hold this
Teams I've built for
Skills
Levels come from graded work and certifications, not self-reportAlphaForgeAdvanced
Journey
Graduated Alpha Forge Cohort 3
Diploma earned
First reply
Answered a classmate
Joined Alpha Forge Cohort 3
AlphaForge