Case study
Outbound Engine (OOF)
End-to-end outbound build: defined ICP and segments, mapped buying signals to trigger timing, then used a Clay AI agent to generate per-lead variables for a 3-step sequence.
1Cohort finished, every submission gradedFrom Clay
6Builds shippedFrom Clay
11Classmates helped, marked by themFrom Clay
Work
Reviewed inside a cohort where it says so. Numbers are the student's.Skill map
2 Clay use cases proven. Tap or hover one to see the proof and what it is built from.Proof levelsCertified by ClayVerified workShared, in review
Phase 1
Crawl
Clean, scored data you can trust
1 proven
Phase 2
Walk
Automations that run without you
1 proven
Phase 3
Run
Signals and reps working the same system
0 proven
Data foundation
Reachable accounts and contacts, lower tool spend
Crawl
List buildingVerified
Proof on file
- DiplomaOutbound Orchestration Foundations Cohort 1 diplomaSep 2026
Building blocks6 of 6 proven
Sourcing
- Company search and TAM
- Contact search and buying committee
Logic
- Fit and intent scoring
- Suppression and exclusions
- Lists and audience segments
Activation
- CRM writeback
Grow pipeline
Outreach volume, reply rate and speed to lead
Walk
Automated outboundVerified
Proof on file
- DiplomaOutbound Orchestration Foundations Cohort 1 diplomaSep 2026
Building blocks9 of 9 proven
Sourcing
- Contact search and buying committee
Enrichment
- Contact enrichment
- AI research with Claygent
Logic
- ICP and campaign brief
- Suppression and exclusions
- Fit and intent scoring
- AI copywriting
Activation
- Outbound delivery
Operate
- Credit economics
Building blocks
12 proven. The Clay skills every use case is made of. Tap or hover a use case to see its recipe.
Sourcing2Where records come from
Enrichment2What you learn about them
Logic5What you decide
Activation2Where the decision lands
Operate1Why it keeps working
Credentials
Issued by Clay. Anyone can verify the ID.
Outbound Orchestration Foundations Cohort 1 diploma
Cohort completed, every submission graded
Sep 2026 · CC-DIP-E157A321Verify
0.14% of the Clay community hold this
Badges
6 of 12 earned
First build shipped
Submitted your first assignment
Aug 20261.7% of the Clay community hold this
Five builds shipped
Five assignments submitted
Earned0.66% of the Clay community hold this
Cohort finisher
Every module, every submission, graduated
Sep 20260.54% of the Clay community hold this
First reply
Answered a classmate
Aug 20261.1% of the Clay community hold this
Helped 10
Ten classmates reacted to your posts
Earned0.79% of the Clay community hold this
Returning student
Came back for another cohort
Sep 20260.31% of the Clay community hold this
Teams I've built for
Skills
Levels come from graded work and certifications, not self-reportOutbound Orchestration FoundationsAdvanced
ClayWorking
GTM engineeringWorking
Journey
Graduated Outbound Orchestration Foundations Cohort 1
Diploma earned
Returning student
Came back for another cohort
First reply
Answered a classmate
Joined Outbound Orchestration Foundations Cohort 1
Outbound Orchestration Foundations
Joined Outbound Orchestration Foundations Cohort 5
Outbound Orchestration Foundations