Steven Male

Started and sold a marketing agency in New Zealand, then spent a decade on growth: helped a 30-year-old coffee company go from $225k to $500k a month online, and helped four companies get acquired along the way. Trained teams at Spotify, Netflix, Notion, Cisco, HubSpot, Webflow and T-Mobile on AI in marketing, and worked with Stripe and Coinbase on digital accessibility. Led AI training and education at AirOps and AI and community at Optimizely before joining Clay, where I build Clay Cohorts, the place GTM engineers learn and get certified. 4,400+ marketers taught so far. On the side: Steven's Mail Club, a monthly physical letter for marketers navigating work in the age of AI. Based in New York.

Work

Reviewed inside a cohort where it says so. Numbers are the student's.

Case study

Clay · 2026

Clay Cohorts

The cohort platform GTM engineers learn on: modules with drip release, live sessions with replays, a community of record, an in-lesson AI coach, a member directory and public portfolios like this one.

4,400+marketers taught

Case study

Clay · 2026

Clay Certified

Skill certifications for Outbound Automation, Automated Inbound and Paid Ads: a real build, a 25-minute interview with an AI reviewer that has read the table, and a Clay engineer's sign-off. Plus the Solutions Partner exam for agencies.

3certifications live18/25pass mark, build and interview

Case study

Side project · 2026

Steven's Mail Club

A monthly letter club for marketers navigating work in the age of AI. Each month I talk to people standing out while staying human at work, and turn what I learn into a physical letter that lands in members' mailboxes.

Case study

Agency work · New Zealand

Coffee Supreme, online growth

Digital growth for a 30-year-old coffee company: paid, email and site conversion work that took online revenue from $225k to $500k a month.

$500k/moonline revenue2.2xmonthly online sales

Case study

AirOps · Head of AI Training & Education

AI training at AirOps

Built the AI training and education programme: live cohorts and curriculum teaching marketers to ship AI workflows they actually use, at companies including Spotify, Netflix, Notion, HubSpot and Webflow.

Skill map

2 Clay use cases proven. Tap or hover one to see the proof and what it is built from.

Proof levelsCertified by ClayVerified workShared, in review

Phase 1

Crawl

Clean, scored data you can trust

0 proven

Phase 2

Walk

Automations that run without you

1 proven

Phase 3

Run

Signals and reps working the same system

1 proven

Grow pipeline

Outreach volume, reply rate and speed to lead

Walk

Automated outboundCertified

Automated outboundCertified

Proof on file

• CertificationClay Certified, Outbound AutomationSep 2026

Building blocks9 of 9 proven

Sourcing

• Contact search and buying committee

Enrichment

• Contact enrichment
• AI research with Claygent

Logic

• ICP and campaign brief
• Suppression and exclusions
• Fit and intent scoring
• AI copywriting

Activation

• Outbound delivery

Operate

• Credit economics

Run

Signal-based outboundCertified

Signal-based outboundCertified

Proof on file

• CertificationClay Certified, Outbound AutomationSep 2026

Building blocks9 of 9 proven

Sourcing

• Contact search and buying committee

Enrichment

• Signals
• Contact enrichment

Logic

• Suppression and exclusions
• Fit and intent scoring
• AI copywriting
• Functions and Workflows

Activation

• Outbound delivery

Operate

• Idempotency and recovery

Building blocks

13 proven. The Clay skills every use case is made of. Tap or hover a use case to see its recipe.

See all 13

Sourcing2Where records come from

Enrichment3What you learn about them

Logic5What you decide

Activation1Where the decision lands

Operate2Why it keeps working

Credentials

Issued by Clay. Anyone can verify the ID.

Outbound Automation

A real build, a walkthrough and an interview, reviewed by Clay

Sep 2026 · CC-SK-9D2F6A1EVerify

Enterprise Cohort 8 diploma

Cohort completed, every submission graded

Jul 2026 · CC-DIP-8DFE730DVerify

0.16% of the Clay community hold this0.16%of the Clay community hold thisOut of 58,000 people

Cohort 7 diploma

Cohort completed, every submission graded

Jun 2026 · CC-DIP-C035F14BVerify

0.16% of the Clay community hold this0.16%of the Clay community hold thisOut of 58,000 people

Clay Certified, Paid Ads · in progress

Vantis: Paid Ads

15% complete

Clay Certified, Outbound Automation · in progress

Outbound Automation practice project

65% complete

Clay Certified, Automated Inbound · in progress

Vantis: Automated Inbound

15% complete

Clay Certified, CRM Enrichment · in progress

CRM Enrichment practice project

55% complete

Badges

9 of 12 earned

First build shipped

Submitted your first assignment

Jun 2026

1.7% of the Clay community hold this1.7%of the community hold this

Cohort finisher

Every module, every submission, graduated

Jun 2026

0.54% of the Clay community hold this0.54%of the community hold this

Clay Certified

Passed a build and its interview

Sep 2026

0.04% of the Clay community hold this0.04%of the community hold this

First reply

Answered a classmate

Jun 2026

1.1% of the Clay community hold this1.1%of the community hold this

Helped 10

Ten classmates reacted to your posts

Earned

0.79% of the Clay community hold this0.79%of the community hold this

Helped 50

Fifty classmates reacted to your posts

Earned

0.12% of the Clay community hold this0.12%of the community hold this

Regular

Twenty five posts in the community

Earned

0.18% of the Clay community hold this0.18%of the community hold this

Returning student

Came back for another cohort

Jul 2026

0.31% of the Clay community hold this0.31%of the community hold this

Mentor

Coached a cohort

Earned

0.04% of the Clay community hold this0.04%of the community hold this

Teams I've built for

Clay

AirOps

Optimizely

Coffee Supreme

Spotify

Netflix

Notion

HubSpot

Stripe