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Build your outbound engine

Outbound Orchestration Foundations

Outbound you can rerun, not rebuild every month.

Build your outbound engineIn progress: Oct 14 to Oct 28

Outbound Orchestration Foundations

Build an outbound campaign you can run more than once. Start with an audience worth targeting, enrich only what the campaign needs, use real signals to improve timing and relevance, and test each step in Clay before you scale it.

GTM operators running outbound today (RevOps, Sales Ops, and growth leads) who want an engine they can rerun instead of a list they rebuild every month.
2 weeks4 modules~12 hoursBeginner
Curriculum: 4 modules

Build one outbound campaign in Clay you can rerun, over two weeks.

Cohort dates
Oct14Oct 14 to Oct 28Cohort 5In progress
Oct28Oct 28 to Nov 11Cohort 7Cohort is Full

See all programs

Before you apply

Know what you’re signing up for.

Time3 to 6 hours a weekTwo weeks, four modules, 1.5 to 3 hours each. Live sessions run 45 to 60 minutes. An hour a day beats a Saturday binge.
Not for
  • Engineering, product, design, customer success and support, or data, finance, legal and HR roles. It's built for people on an operating GTM team.
  • Interns and people still in school.
  • Founders and first GTM hires at a VC-backed startup, pre-seed to Series A: Clay Wedge is your cohort.

Your first week

  1. Day 1Kickoff45 minutes live with the Clay team. Introduce yourself to your classmates.
  2. Day 3Build your ICP listLive session on finding the right buyers. Assignment 1 is due: your ICP list, built in Clay.
  3. Day 7Enrich itLive session on buyer fit and timing. Assignment 2 is due: your ICP list, enriched. Then comment on classmates' lists.

Questions people ask

Do I have to attend the live sessions?

No. They're optional and recorded. They're not lectures: you build live with classmates and Clay coaches.

What does it cost? Can my company reimburse it?

It's free, so there's nothing to expense or get reimbursed. You build in your own Clay workspace.

When will I hear back after I apply?

You'll hear from us within 2 days, usually within minutes. We will email you either way.

Where do I get help during the cohort?

Post in your cohort's Help channel in Discussions. Coaches and classmates answer there, so every answer helps the whole cohort.

You'll hear from us within 2 days, usually within minutes. Already applied? Check where your application stands.